The influence of religiously motivated consumer boycotts on brand image,...
European Journal of Marketing, Volume 48, Issue 11/12, Page 2262-2283, November 2014. Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one...
View ArticleSegmenting consumers’ reasons for and against ethical consumption
European Journal of Marketing, Volume 48, Issue 11/12, Page 2237-2261, November 2014. Purpose – This paper aims to quantify the relative importance of reasons used to explain consumers’ selection and...
View ArticleThe role of convenience in a recreational shopping trip
European Journal of Marketing, Volume 48, Issue 11/12, Page 2213-2236, November 2014. Purpose – The purpose of this study is to determine the role of convenience in a recreational shopping trip. In an...
View ArticleInternational market selection for small firms: a fuzzy-based decision process
European Journal of Marketing, Volume 48, Issue 11/12, Page 2198-2212, November 2014. Purpose – This study aims to build and test an International Market Selection (IMS) decision process method that is...
View ArticleThe impact of text product reviews on sales
European Journal of Marketing, Volume 48, Issue 11/12, Page 2176-2197, November 2014. Purpose – The aim of this research is to theorize and demonstrate that analyzing consumers’ text product reviews...
View ArticleThe asymmetric influence of cognitive and affective country image on rational...
European Journal of Marketing, Volume 48, Issue 11/12, Page 2153-2175, November 2014. Purpose – The purpose of this research is to differentiate and examine how country image (cognitive and affective...
View ArticleStore managers – the seismographs in shopping centres
European Journal of Marketing, Volume 48, Issue 11/12, Page 2127-2152, November 2014. Purpose – The aim of this paper is to investigate the link between store managers’ evaluation of how customers...
View ArticleBe rational or be emotional: advertising appeals, service types and consumer...
European Journal of Marketing, Volume 48, Issue 11/12, Page 2105-2126, November 2014. Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service...
View ArticleThe reflexive turn in key account management
European Journal of Marketing, Volume 48, Issue 11/12, Page 2071-2104, November 2014. Purpose – This study aims to address how and why do formal key account management (KAM) programmes hinder effective...
View ArticleThe effect of service employees’ accent on customer reactions
European Journal of Marketing, Volume 48, Issue 11/12, Page 2051-2070, November 2014. Purpose – The primary objective of this article is to investigate customer reactions to service employees with...
View ArticleThe elaboration likelihood model: review, critique and research agenda
European Journal of Marketing, Volume 48, Issue 11/12, Page 2033-2050, November 2014. Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration...
View ArticleConceptualising the management of packaging within new product development
European Journal of Marketing, Volume 48, Issue 11/12, Page 2009-2032, November 2014. Purpose – The purpose of this study is to: contribute to existing models of new product development (NPD) and...
View ArticlePublicity and advertising: what matter most for sales?
European Journal of Marketing, Volume 48, Issue 11/12, Page 1986-2008, November 2014. Purpose – The purpose of this research is to understand the relationship between publicity, advertising activity...
View ArticleConsumer expertise matters in price negotiation
European Journal of Marketing, Volume 48, Issue 11/12, Page 1962-1985, November 2014. Purpose – The main purpose of this paper is to study the effect of consumer expertise on mortgage loan prices. We...
View ArticleHaving champagne without celebration?
European Journal of Marketing, Volume 48, Issue 11/12, Page 1939-1961, November 2014. Purpose – This research aims to analyze whether the self-regulatory focus, a consumer variable, moderates the...
View ArticleBoosting consumers’ self-efficacy by repositioning the self
European Journal of Marketing, Volume 48, Issue 11/12, Page 1914-1938, November 2014. Purpose – This article aims to lend insight into the consumption situation wherein consumers are unmotivated to try...
View ArticleExploring the effectiveness of consumer creativity in online marketing...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose Consumers’ creative participation is often employed by online retailers as a promotional tool nowadays. This research aims to...
View ArticleDefective co-creation: developing a typology of consumer dysfunction in...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This study explores the scope of consumers' defective co-creation behaviour in professional service encounters. One of the...
View ArticleUtilitarian and hedonic promotional appeals of 99-ending prices: The...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose Evidence suggests that retailers use 99-ending prices as a promotional technique, based mostly on its savings appeal. This...
View ArticleMandatory use of technology-based self-service: does expertise help or hurt?
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This study investigates the effect of two types of expertise (self-service technology and service type) on the...
View ArticleHow shopping orientation influences the effectiveness of monetary and...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This research examines whether shopping orientation (experiential vs. task-focused) influences how consumers react toward...
View ArticleThe effect of brand design on brand gender perceptions and brand preference
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This research examines the impact of brand design elements (logo shape, brand name, type font, and color) on brand...
View ArticlePublishing success of marketing academics: Antecedents and outcomes
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This paper explores relationships between positive incentives (perceived organisational support) and negative incentives...
View ArticleConsonants in brand names influence brand gender perceptions
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This paper examines to what extent consonants in brand names influence consumers’ perceptions of feminine and masculine brand...
View ArticleConsumer knowledge discrimination
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose Research in psychology has sought to distinguish between calibration and discrimination, two related skills in probabilistic...
View ArticleNames versus faces: Examining spokesperson-based congruency effects in...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose We compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name...
View ArticleCorporate heritage identity stewardship: A corporate marketing perspective
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose Focusing on the nascent corporate heritage identity domain, this empirical study introduces the theory of corporate heritage...
View ArticleThe role of brands in the behavior and purchase decisions of compulsive...
European Journal of Marketing, Volume 49, Issue 1/2, February 2015. Purpose This article investigates the role that brands play in influencing the behavior and purchase decisions of compulsive buyers...
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